Communications Manager / Media Adviser

With the nation’s media focused on Westminster, there is no better place to pitch a good-news story, advocate for a change of policy, or be the victim of a tabloid stitch-up.

Westminster Professionals training courses have been developed by experienced Communications Managers and media professionals who know the challenges of your job and have seen it all before.

Our courses are focused on the real-world demands of media advisors, influenced by best-practice methods used in the communication and media sectors.

Core courses:

Writing Press releases, newsletter content and opinion pieces

  • Get your message across by adopting our proven communication frameworks. Write like a pro with 'zinger' headlines and developing quotes journalists actually want to use.

  • Lean techniques like the inverted news pyramid and how to structure opinion pieces to ensure you prove your point and put forward a compelling argument. 

Media Management for Communications staff

  • Develop clear and consistent messages. Then get your message out there by understanding the media cycle and what journalists want.

  • Lean the skills to plan and sell your upcoming positive media stories. Don't break a sweat responding to journalist requests. Develop plans for known upcoming media risks.  

Researching and communicating political intelligence

  • Practice developing strong political research strategies, including quantitative data, helping you to construct a strong, cohesive, evidence-based argument

  • Make political impact by communicating your findings effectively, including creating charts, graphs and images for use on social media

Leading and Influencing teams and people

  • Build you leadership and management skills 

  • Get better results from your team by communicating better, giving great feedback, managing difficult conversations and resolving conflict with staff

Political Speech writing

  • Stand out from the crowd by mastering the art of speech writing

  • Understand your audience and set the right tone for your speaker. Using clever rhetorical devices and proven frameworks, structure your speeches to achieve maximum impact

Engaging MPs for small organisations

  • Build strong relationships with MPs to help your small organisation achieve its goals

  • Learn traditional and emerging engagement strategies. Use our tools to develop your own strategies to take back to your organisation 

further development:

Demystifying stakeholder engagement

  • Specially designed for small organisations who want to develop evidence-based, professional stakeholder engagement skills and strategies

  • Learn and practice stakeholder mapping, pro-active engagement strategies, account management and the interpersonal skills needed to win over your stakeholders

Communicating for political impact

  • Stop just sending out ‘stuff’ and start achieving political impact through communicating strategically.

  • Learn how to plan and implement smart communication strategies using professional methods designed specifically for MP’s offices.



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