Public Affairs Professional

As Public Affairs professionals we are lucky to work in one of the most exciting and dynamic sectors around. With constant change and innovation, we need to be on top of our game. 

Our training courses have been developed by experienced public affairs professionals who know the challenges of the sector and have seen it all before.

Our courses are focused on the real-world challenges of public affairs, influenced by best-practice methods in politics and communications, to bring the best out of you and your team.

Core courses:

Engaging MPs for small organisations

  • Build strong relationships with MPs to help your small organisation achieve its goals

  • Learn traditional and emerging engagement strategies. Use our tools to develop your own strategies to take back to your organisation 

Demystifying stakeholder engagement

  • Specially designed for small organisations who want to develop evidence-based, professional stakeholder engagement skills and strategies

  • Learn and practice stakeholder mapping, pro-active engagement strategies, account management and the interpersonal skills needed to win over your stakeholders

Leading teams and people

  • Build you leadership and management skills 

  • Get better results from your team by communicating better, giving great feedback, managing difficult conversations and resolving conflict with staff

Researching and communicating political intelligence

  • Practice developing strong political research strategies, including stakeholders, helping you to construct a strong, cohesive, evidence-based argument

  • Make political impact by communicating your findings effectively, including creating charts, graphs and images for use on social media

Media Management for Communications staff

  • Develop clear and consistent messages. Then get your message out there by understanding the media cycle and what journalists want.

  • Lean the skills to plan and sell your upcoming positive media stories. Don't break a sweat responding to journalist requests. Develop plans for known upcoming media risks.  

Writing Press releases, newsletter content and opinion pieces

  • Get your message across by adopting our proven communication frameworks. Write like a pro with 'zinger' headlines and developing quotes journalists actually want to use.

  • Lean techniques like the inverted news pyramid and how to structure opinion pieces to ensure you prove your point and put forward a compelling argument. 

Political Speech writing

  • Stand out from the crowd by mastering the art of speech writing

  • Understand your audience and set the right tone for your speaker. Using clever rhetorical devices and proven frameworks, structure your speeches to achieve maximum impact

Further development:

Communicating for political impact

  • Stop just sending out ‘stuff’ and start achieving political impact through communicating strategically.

  • Learn how to plan and implement smart communication strategies using professional methods designed specifically for MP’s offices.

Using Parliament for political effect

  • Strategically develop your political aims and objectives

  • Learn the avenues, tips & techniques to achieve your aims inside and outside of the Westminster village

Advanced Parliamentary procedure

  • Learn how to use the British Constitution and the peculiar procedures and customs of the House of Commons to achieve your aims

  • Better engage with and use Parliamentary questions, adjournment debates, APPGs, the Budget cycle, bills and Committees



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