Public Sector Professional

Being involved in the public sector gives us the ability to influence outcomes like few others. Under constant pressure and scrutiny, we need to be performing to deliver for the public.

Westminster Professionals training courses have been developed by experienced professionals in the public sector, having seen it all before.

Our courses are focused on the real-world challenges of the public sector, influenced by best-practice methods in public affairs, politics and communications, to bring the best out of you and your team.

core courses

Media Management for Communications staff

  • Develop clear and consistent messages. Then get your message out there by understanding the media cycle and what journalists want.

  • Lean the skills to plan and sell your upcoming positive media stories. Don't break a sweat responding to journalist requests. Develop plans for known upcoming media risks.  

Demystifying stakeholder engagement

  • Specially designed for small organisations who want to develop evidence-based, professional stakeholder engagement skills and strategies

  • Learn and practice stakeholder mapping, pro-active engagement strategies, account management and the interpersonal skills needed to win over your stakeholders

Political Speech writing

  • Stand out from the crowd by mastering the art of speech writing

  • Understand your audience and set the right tone for your speaker. Using clever rhetorical devices and proven frameworks, structure your speeches to achieve maximum impact

Writing Press releases, newsletter content and opinion pieces

  • Get your message across by adopting our proven communication frameworks. Write like a pro with 'zinger' headlines and using quotes journalists want to use.

  • Lean techniques like the inverted news pyramid and how to structure opinion pieces to ensure you prove your point and put forward a compelling argument. 

Leading teams and people

  • Build you leadership and management skills 

  • Get better results from your team by communicating better, giving great feedback, managing difficult conversations and resolving conflict with staff

Engaging MPs for small organisations

  • Build strong relationships with MPs to help your small organisation achieve its goals

  • Learn traditional and emerging engagement strategies. Use our tools to develop your own strategies to take back to your organisation 

further development

Communicating for political impact

  • Stop just sending out ‘stuff’ and start achieving political impact through communicating strategically.

  • Learn how to plan and implement smart communication strategies using professional methods designed specifically for MP’s offices.

Researching and communicating political intelligence

  • Practice developing strong political research strategies, including quantitative data, helping you to construct a strong, cohesive, evidence-based argument

  • Make political impact by communicating your findings effectively, including creating charts, graphs and images for use on social media

Advanced Parliamentary procedure

  • Learn how to use the British Constitution and the peculiar procedures and customs of the House of Commons to achieve your aims

  • Better engage with and use Parliamentary questions, adjournment debates, APPGs, the Budget cycle, Bills and Committees



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