Being involved in the public sector gives us the ability to influence outcomes like few others. Under constant pressure and scrutiny, we need to be performing to deliver for the public.
Westminster Professionals training courses have been developed by experienced professionals in the public sector, having seen it all before.
Our courses are focused on the real-world challenges of the public sector, influenced by best-practice methods in public affairs, politics and communications, to bring the best out of you and your team.
Media Management for Communications staff
Develop clear and consistent messages. Then get your message out there by understanding the media cycle and what journalists want.
Lean the skills to plan and sell your upcoming positive media stories. Don't break a sweat responding to journalist requests. Develop plans for known upcoming media risks.
Demystifying stakeholder engagement
Specially designed for small organisations who want to develop evidence-based, professional stakeholder engagement skills and strategies
Learn and practice stakeholder mapping, pro-active engagement strategies, account management and the interpersonal skills needed to win over your stakeholders
Political Speech writing
Stand out from the crowd by mastering the art of speech writing
Understand your audience and set the right tone for your speaker. Using clever rhetorical devices and proven frameworks, structure your speeches to achieve maximum impact
Get your message across by adopting our proven communication frameworks. Write like a pro with 'zinger' headlines and using quotes journalists want to use.
Lean techniques like the inverted news pyramid and how to structure opinion pieces to ensure you prove your point and put forward a compelling argument.
Engaging MPs for small organisations
Build strong relationships with MPs to help your small organisation achieve its goals
Learn traditional and emerging engagement strategies. Use our tools to develop your own strategies to take back to your organisation