We all know that social media can be a powerful tool for political campaigns and other organisations, but how do you get your message to cut through the noise?
Video is becoming more and more influential online, with every social media platform altering their algorithms to favour videos being seen by more users. Each social media platform has its own key audience demographics and different video specifications - This can seem daunting at first, but once you have a solid foundation of key knowledge, creating videos and a strategy for how to use them will become routine to your team. Don’t miss out on using videos to set yourself apart and communicate your message to the right people.
This course has been specifically designed for MPs offices and small organisations operating around Westminster, with the aim that these teams can come away with the knowledge and tools to create effective video content quickly and with the resources they already have.
By the end of the course you will be able to:
- Build a strategy for what kind of video you need and what social media platforms are best for reaching your specific audience.
- Write video scripts based on your key messaging, then plan your film shoot with storyboards.
- Film videos using your existing team and resources you have to hand.
- Edit your videos using free software.
This is a practical course, so you will finish the day with a completed video that you can use on your social media channels straight away.
This course has been created by Nick O’Connor and Bec O’Connor, the Directors of Insignis — a London-based creative agency specialising in digital marketing, video and creative content production, and PR. Nick and Bec draw upon their backgrounds in global political campaigning and documentary production to help organisations fine-tune their unique message and then communicate it effectively through creative content and building relationships with the press and other stakeholders.